An Expanding Market: Say you had a company that produced the best vinyl records available today. Would you have a product that would be in great demand? Would there be a lot of future potential for your product? No, of course not. So what you need is a product or service that is on the cutting edge of technology and/or is part of the "wave of the future". Something that lots of people are interested in, or even better would be if it is something everyone is interested in regardless of age, sex, culture, or location!
A Unique and Consumable Product: Unique eliminates competition, consumable means repeat sales....with a non consumable product, if you talk to 50 people and get 10 sales, you fill the orders, and then you're out of business until you find more new people. With a consumable product or service, your income potential grows with the size of your customer base. If everyone is consuming every month and they have to get their product or service via you, then you get paid every month by the same people.
Timing: Get in front of large trends...such as the Baby Boomers. They are 1/3 of the US population and control 65% of the money. They were born over a 15 to 18 year period so you see a certain 15 yr cycle repeating itself. First was Gerber's baby food, then came things like Buster Brown's shoes and Howdy Doody. And Matell and Hazbro toys along with MacDonalds incredible growth, then Real Estate, and finally, the unheard of rises in the Stock Market. What's next? For the next 15 years, every 8 seconds, a Baby Boomer is turning 53 yrs old. What they are looking for now is Health, More Energy, Looking Younger, and Financial Security for themselves and their family.
Leverage: One kind of leverage is to take $5 million and deposit it at 10% interest and you get a montly income of about $42K.......unfortunately, not a lot of people can do this. Another kind of leverage is when you have employees. If you are an employee, you go to work every day and get paid for each hour you work. Let's say you make $10 an hour. You work 8 hours, you get $80. But let's say you don't come to work one day, or you only work 4 hours. Do you still get paid $80? Now, if you have one employee, you could get paid not only for your hours worked, but also for your employee's hours. Now if you had 100 employees, you could get paid for 100 hours worth of work every hour they worked! But have you ever heard the phrase, "have one employee and you have a headache, have 100 employees and you're running an adult day care center"? What we need to do is create a situation where everyone has the same opportunity and amount to gain.
First, we have the most common type found in most corporations. At the top, you usually find a single person who is the highest paid and has the most responsibility. In the middle, you usually find several levels of managers with varying degrees of responsibility and income. Then, at the bottom, is the majority of the people working in the company. They earn the least, have the least responsibility, and have the least chance of rising to a higher level in the company.
Typical Corporate Pyramid Structure
In this business model, you usually find that the people higher up are interested in keeping the people under them from rising or passing them by, as they have no incentive in helping others to rise to the top, and in fact, there is no room to rise to the top except for only a handful. Is this fair?  
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